Temzli’s vendor dashboard, based on your chosen plan, offers you all the tools you need to track your shop’s performance and sales. Here’s a detailed overview of how you can use these analytics to grow your business effectively.
1. Accessing your sales & analytics dashboard #
To view your sales and analytics, go to the Vendor Dashboard and click on Analytics. This section provides detailed insights into your shop’s performance.
2. Sales Reports #
The Reports dashboard offers a summary of your shop’s most important metrics, such as:
– Total Sales: The total revenue generated by your shop over a specific period. Example: $5,000 (This represents the total amount from all sales).
– Total Orders: The number of individual orders placed by customers in a set time frame. Example: 150 orders.
– Items Purchased: The total number of products sold across all orders. Example: 300 items.
– Total Transaction Costs: The total fees deducted from your earnings for payment processing or marketplace fees. Example: $200 (This could include PayPal or Stripe fees, etc.).
– Total Tax: The total tax collected from all sales (if applicable). Example: $450 (This reflects any sales tax collected and managed during transactions).
3. Daily Views Stats #
Daily Views Stats provide insights into how many visitors are viewing your products or shop each day. This data is crucial for understanding the level of customer interest and engagement with your products. Here’s what you need to know about these stats:
1. What are daily views? #
Daily views represent the total number of times your products or shop page have been viewed by customers within a single day. This metric gives you a sense of how many potential buyers are engaging with your listings.
2. Why are daily views important? #
High view counts mean that your products are attracting attention. If certain products get more views, it indicates higher customer interest in those items.
If you’re running a marketing campaign or promotion, you can track whether it’s driving more traffic to your shop by analyzing daily view stats.
By tracking daily views over time, you can identify peak times when customers are more active. This helps you plan product launches or sales during high-traffic periods.
3. How to use daily views data #
– Product Popularity
Compare views across your product listings. Products with consistently high views may be your best sellers or most appealing to potential customers. Focus your marketing and inventory on these items.
– Optimize Listings
If a product has low views, it may need better SEO, descriptions, or images to attract more attention. Use this data to refine your listings.
– Track Seasonal Trends
Look for patterns in daily views around specific seasons or holidays. For example, if you sell holiday-related products, you might notice a spike in views leading up to major holidays.
4. Example of Daily View Stats #
– Monday: 100 views
– Tuesday: 120 views
– Wednesday: 150 views
– Thursday: 180 views
– Friday: 200 views
– Saturday: 250 views
– Sunday: 220 views
In this example, you can see that the shop experiences more traffic on weekends, which could suggest that your target audience is more active during those days. This can inform your marketing strategy, such as launching sales or promotions on weekends to capture more interest.
5. How to improve daily views #
– Optimize SEO
Ensure your product titles, descriptions, and meta tags are optimized for search engines to drive more organic traffic.
– Promote on Social Media
Share your products on platforms like Instagram, Pinterest, and Facebook to attract more visitors to your shop.
– Run Ads
Paid advertising can significantly boost your daily views, particularly during sales or product launches.
– Collaborate with Influencers or Affiliates
Partnering with influencers or joining affiliate programs can increase exposure and bring more eyes to your products.
Daily views are a crucial metric for understanding how well your shop is performing in terms of visibility. By analyzing and acting on this data, you can make informed decisions that help grow your shop’s traffic and sales on Temzli.
5. Top Referrers #
Top Referrers are the sources that drive the most traffic to your Temzli shop. These could be websites, social media platforms, search engines, or any external sources that lead customers to your products. Knowing your top referrers is essential for understanding how potential customers are finding your shop and can help you optimize your marketing strategies.
1. What are top referrers? #
Top referrers show you where the visitors to your shop or product pages are coming from. These are the websites or platforms that “refer” customers to your shop by linking to it. Examples of referrers include:
– Search Engines (e.g., Google, Bing)
– Social Media Platforms (e.g., Instagram, Pinterest, Facebook)
– Direct Links (e.g., customers typing in your shop URL directly)
– Affiliate Links (e.g., links shared by affiliates promoting your products)
– Email Campaigns (e.g., traffic from your newsletters or marketing emails)
– Other Websites (e.g., blogs, forums, or partner websites linking to your shop)
2. Why are top referrers important? #
– Identify Your Key Traffic Sources
Understanding where most of your visitors are coming from helps you focus on what’s working. For example, if Instagram is driving a lot of traffic, you might decide to invest more in Instagram ads or collaborations.
– Measure Marketing Effectiveness
If you’re running campaigns on different platforms (e.g., Facebook ads, Google ads, or email newsletters), top referrer stats will show which channels are most successful in bringing visitors to your shop.
– Optimize Content & Strategy
By knowing your top referrers, you can tailor your content to better suit the platforms or sources driving the most traffic.
3. Example of Top Referrers #
– Google: 40% of traffic
– Instagram: 25% of traffic
– Direct: 15% of traffic (people typing your shop URL directly)
– Pinterest: 10% of traffic
– Affiliates: 5% of traffic
– Other Blogs: 5% of traffic
In this example, Google is the top referrer, meaning most of your shop’s traffic comes from people searching for your products on Google. Instagram is also a significant traffic source, suggesting that your social media marketing efforts are paying off.
4. How to use top referrer data #
– Double Down on High-Performing Channels
If a platform like Pinterest or Instagram is consistently bringing in traffic, focus on creating more content tailored to these audiences or running ads on those platforms.
– Improve SEO for Search Engines
If search engines like Google are a top referrer, make sure your shop and product SEO are optimized (using strong keywords, meta descriptions, and product tags).
– Build on Affiliate & Partnership Programs
If affiliate links or other websites are driving traffic, consider expanding your affiliate program or reaching out to more bloggers, influencers, or partners for collaborations.
– Boost Low-Performing Channels
If some channels are underperforming, such as direct traffic or email campaigns, consider strategies to boost those sources, like sending more frequent newsletters or improving your branding to encourage direct visits.
5. Improving Traffic from Top Referrers #
– Search Engines
Ensure your shop and products are SEO-optimized. Use relevant keywords, write clear meta descriptions, and optimize product pages to rank higher on Google and other search engines.
– Social Media
Share visually appealing content on social platforms. Engage with your audience through posts, stories, and ads on platforms like Instagram, Pinterest, and Facebook.
– Email Campaigns
Regularly send out newsletters and promotional emails with links to your shop. Offer discounts, new product launches, or helpful content to encourage visits.
– Affiliate Programs
Encourage more affiliates to promote your products by offering attractive commissions. The more affiliates share your links, the more traffic you can get from external sources.
Understanding your Top Referrers is key to growing your shop’s visibility and sales. By knowing where your traffic comes from, you can refine your marketing efforts and focus on the platforms and strategies that work best for your business.
